That, or they’re getting the word out there – a lot has happened in nine years.
Plus, the studio is engaging in tactics that we’re used to seeing on national products…not people.
Seeing Will Ferrell dressed as Ron Burgundy everywhere is definitely creating a buzz, and I think the producers really want a positive response…but I think they’re getting a little of both since the marketing/advertising/pr they’re doing is highly invasive and we’re not used to seeing this from the Ron Burgundy team.
Now, if this marketing ploy ties into the film, that will be fantastic. But for now, let’s see how it plays out – hopefully the marketing and advertising arm don’t over-hype their product and cause the film to suffer horrible ratings.
Well, Ron has been making guest appearances on local news broadcasts and more recently, CNN (which I do not partake in watching) to promote his new movie, Anchorman 2: The Legend Continues. Amid all these “attempts” at what is an attack on the commodification of the Ron Burgundy franchise, I believe that the “Anchorman” brand could possibly be over-hyped and over-sold (read heavily hyped via marketing, PR stunts and advertising no thanks to the studio and publishing companies) to the general public.
Yes, we understand, it’s been nine years since the first Anchorman was plastered up on a large screen, in dimly lit theatres across the globe, for our eyes to feast upon and to gross millions worldwide. We know it has been nine years, but do you think we haven’t forgotten? Do you think the public hasn’t urged its second forthcoming since that of the illustrious Duke Nukem Forever or the doomed Episode 3 of Half Life?
Next time, when you’re thinking about all the stunts Will Ferrell as Ron Burgundy is pulling, just remember that too much hype for a product that’s been too long in the making could have a negative effect that affects our expectations.
- Ron Burgundy Really Exists? (new102.cbslocal.com)
- ESPN releases video of Ron Burgundy interviewing Peyton Manning (blogs.denverpost.com)
- Burgundy, Burgundy, and more Ron Burgundy (madeformedia.wordpress.com)
- Should All Movies Promote Like Anchorman 2 Has? (jeremylong0312.wordpress.com)
- Will Ferrell’s Ron Burgundy takes over newscast (marquee.blogs.cnn.com)